Research and Internet trends indicate that the trolling subculture has begun assimilating into the mainstream, due to the increasing popularity of social-networking websites, such as Reddit and Facebook, which allow anonymous trolls to stay in contact with one another (Phillips, 2011). The mounting prevalence of trolling behaviors observed online, as more and more Internet users seek “lulz,” or the pleasure in deceiving, disrupting, and distressing other people, threatens the unity of the vast online community as a whole, a society found upon global interconnectivity and solidarity. As qualitative and quantitative studies on Internet trolls and CMC provide evidence to partially support Suler’s theory on the online disinhibition effect, which regards trolling as toxic disinhibition, future research should focus on testing the validity of his assertion that the psychological factors he refers to as dissociative anonymity, invisibility, asynchronocity, minimization of authority, solipsistic introjection, and dissociative imagination create this negative online phenomenon, as well as individual personality traits that amplify this effect. Researchers can use empirical evidence relating these psychological factors and certain personality traits to trolling to create effective strategies to reduce the frequency of trolling and to ultimately renovate the virtual community in terms of safety, efficiency, and cohesion.